COGNICURRENT

The bicycle industry is introducing a range of new models, including gravel bikes and city bikes, to appeal to consumers as bicycle ownership reaches an all-time high in Germany.

The Eurobike fair in Frankfurt is planning a major restart for 2027 amid tensions with industry associations, with the upcoming June event expected to be notably smaller than previous years.

Woom, an Austrian children’s bicycle manufacturer, is rapidly growing faster than the industry due to its focus on lightweight design and ergonomics, while other traditional brands struggle.