Shein is opening physical stores in five more French cities
The French retail chain BHV plans to open physical Shein stores in five additional cities in France starting tomorrow.
Four months after its controversial opening in Paris, Shein arrives at five provincial BHV this Wednesday
Shein, the fast-fashion giant, is set to open stores in five provincial BHV locations in France after a contentious debut in Paris.
"I learned in two months as much as an entrepreneur in a lifetime": clamped down during the Shein affair, Frédéric Merlin goes back on the attack to revive the BHVs
Frédéric Merlin discusses his ambitious plans to revitalize the BHV stores despite facing criticism over his partnership with Shein.