Consumer companies expect to 'score' in sales from the World Cup
With the 2026 World Cup approaching, companies like Arca Continental, Coca-Cola FEMSA, and OXXO foresee a significant boost in demand during this sporting event, projecting an economic impact of over $4 billion for Mexico.
World Cup and Coca-Cola Zero: Arca Continental's Weapons Against IEPS in Mexico
Arca Continental is leveraging the World Cup and its successful Coca-Cola Zero product line to mitigate the impact of new taxes on sugary drinks in Mexico.
Arca Continental's profit drops 11.5% in Q4 2025 due to extraordinary expenses and lower volume
Arca Continental reported an 11.5% decline in net profit in Q4 2025, primarily due to extraordinary expenses and reduced sales volumes.