BMW Relaunches Alpina with a New Visual Identity
BMW has unveiled a new logo for its luxury performance brand Alpina, marking its relaunch as an independent entity within the BMW Group.
Alpina has a new logo, the more luxurious BMW will be shown later this year
Alpina has introduced a new logo and is set to unveil a more luxurious BMW model later this year.
Franco Colapinto today: how he performed in the Formula 1 tests in Bahrain
Franco Colapinto faced challenges during the first practice session of Formula 1 in Bahrain, finishing in 11th place after his Alpine car experienced mechanical issues.
Alpina Becomes a New Luxury Brand Within the BMW Group
Alpina has officially become a new standalone luxury brand within the BMW Group as of January 1, 2026, following BMW's acquisition of its long-term partner Alpine in March 2022.