Biathlon fans came, cheered, and saunaed - The Kontiolahti World Cup exceeded its visitor goals
The biathlon World Cup event in Kontiolahti, Finland, attracted over 18,000 spectators over four days, surpassing attendance expectations and boosting the local bid for the 2031 World Championships.
Finland Seeks World Championships – Using a Completely New Trick: "Nowhere Else"
Finland is applying to host the 2031 World Biathlon Championships, employing an innovative ticketing strategy never tried before.